Business School. Knowledge Lab "Corporate Entrepreneurship as a Source of the Unique Competitive Advantage"

demo



In the past, we used to treat entrepreneurship and corporate employment as two opposite things. Now, the business environment changes fast and tend to become more integrated, it's time to revise this perception – more and more large companies start fostering entrepreneurship within their businesses.




Participants had an opportunity to meet Pavlo Rizhii, Innovations Manager at Philip Morris Ukraine and discuss what is corporate entrepreneurship, how it works, and review real cases in Ukraine. Pavlo also told participants how the big corporations change and what they do to stay up-to-date.

Speaker:

Pavlo Rizhii, Innovations Manager, Philip Morris Ukraine.

Pavlo developed innovations strategy for affiliate of the leading tobacco company, including internal innovation process as well as interface for external cooperation. More than 15 years of practical experience in marketing, business development and innovations management.