Workshop "Influencer Marketing. Brands and Their Ambassadors: How to Build Relations?"


During the Workshop participants learned about:

  • What is Influencer Marketing and what problems does it solve?
  • Word-of-Mouth (WOM) marketing projects: client feedback
  • Celebrity marketing
  • Special project cases with influencers


Key speakers:

  • Andriy Vdovychenko, General Manager, Burda-Ukraine
  • Anna Galayko, Head of Digital Sales & Influencer Marketing, Burda-Ukraine
  • Diana Donskaya, Senior Project Manager on Influencer Marketing, Burda-Ukraine