Healthcare Marketing HUB Session "Patient Engagement Day. Addressing the Access and Adherence Challenge in Healthcare Today"


The event was organized jointly with member companies IQVIA and Baker McKenzie.


9:30 AM – 10:00 AM      Registration

10:00 AM – 10:20 AM    Continuous professional development of doctors as a way of improving the quality of treatment

10:20 AM – 10:35 AM    Patient's engagement. Healthcare professionals view

10:35 AM – 11:05 AM    World trends in Patient Support Programs (PSP) development. Patient focused services:

  • Focus on education
  • Address product issues
  • Patient challenges
  • Business challenges

11:05 AM – 11:30 AM   Coffee break

11:30 AM – 12:00 PM   Legal considerations of PSPs implementation

12:00 PM – 12:20 PM   Case studies

12:20 PM – 1:00 PM     Q&A session


Key speakers:

  • Zoriana Skaletska, Minister of Health of Ukraine (TBC)
  • Mladlena Kachurets, Deputy Minister of Health of Ukraine
  • Kateryna Balabanova, Director of Government Agency "Center for Nursing Development of the Ministry of Health of Ukraine"
  • Rebecca Galbraith, Head of Medical and Patient Communications, IQVIA
  • Olha Demianiuk, Partner, Baker McKenzie


The event was organized jointly with: