Young Professionals Network: "PR Basics" Course

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In today's world where communication processes weigh so much, it is difficult to underestimate the role of public relations in the activity of any organization. In order to elevate their image and gain better effectiveness, companies should tell the world who they are, what they do and constantly connect with the audience.




The course consists of 4 sessions, which will take place each Wednesday, 5:00 PM - 8:00 PM, from September 25 till October 15 (Tuesday).

By the end of this course participants will:

  • Be able to develop a PR strategy and use the PR toolkit effectively
  • Know the secrets of successful collaboration with journalists and opinion leaders
  • Understand SMM basics
  • Improve your writing skills in Ukrainian, Russian and English
  • Form a long-term vision for your career in PR

 

Please find more detailed program here.


Speaker:

Olga Seleznova (Pikulska), Communication Consultant, Founder of TARGENTA Communications School

Olga has over 12 years of experience in PR. She headed PR departments of the Business Ombudsman Council, Asters and Paritet Law Firms, was in charge of CSR at Group DF International. In 2011, Marketing Media Review included her in top 10 PR professionals in Ukraine under the age of 35. Currently she advises top management and communication teams of government agencies, business entities and NGOs.

 

Working language of the course will be Ukrainian. Simultaneous translation will not be provided.

Еаch participant will receive a certificate upon the completion of the course.

The upcoming YP Net educational events (click for more info):

 

THE COURSE IS ORGANIZED JOINTLY WITH: